by Mamta on Sep 24
After taking harsh decisions like hiking diesel prices, slashing the subsidy on LPG cylinders and allowing FDI in multi-brand retail, the UPA government is aggressively promoting Bharat Nirman campaign through television and print media. Suddenly the frequency of advertisements have gone up on all channels. The advertisements are appearing not only on English and Hindi channels but also on regional channels. As per an estimate given by a news channel the government is going to spend Rs. 100 crore on this campaign.
Almost every citizen of the country knows that the latest reforms will put additional burden on Aam admi. The Government took these decisions so that money can be acquired to boost the economy. But aren't these Rs 100 crore belong to the tax-payer of this country? The supporters of this campaign are defending it putting forth the reasons that people should be aware of the benefits of these moves of government. But isn't it unnecessary expenditure on government's part? On the one hand people in the government complains the lack of money crunch in the economy and on the other they are spending whopping sum of Rs. 100 crore on advertising just to prove that their policies are good for people. It seems that all the development and empowerment of the people will be limited to the ad campaigns only.
After taking harsh decisions like hiking diesel prices, slashing the subsidy on LPG cylinders and allowing FDI in multi-brand retail, the UPA government is aggressively promoting Bharat Nirman campaign through television and print media. Suddenly the frequency of advertisements have gone up on all channels. The advertisements are appearing not only on English and Hindi channels but also on regional channels. As per an estimate given by a news channel the government is going to spend Rs. 100 crore on this campaign.
Almost every citizen of the country knows that the latest reforms will put additional burden on Aam admi. The Government took these decisions so that money can be acquired to boost the economy. But aren't these Rs 100 crore belong to the tax-payer of this country? The supporters of this campaign are defending it putting forth the reasons that people should be aware of the benefits of these moves of government. But isn't it unnecessary expenditure on government's part? On the one hand people in the government complains the lack of money crunch in the economy and on the other they are spending whopping sum of Rs. 100 crore on advertising just to prove that their policies are good for people. It seems that all the development and empowerment of the people will be limited to the ad campaigns only.
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